Better Brand Engagement with Display Formats
Great report from Google and Millward Brown on how to secure brand engagement with display formats:
Learn how display advertisers can make the smartest creative decisions by picking the right formats and creative at the right point in the purchase funnel. Viewed globally across all industries and broken out by five industry categories (telecommunications, financial, CPG, technology and automotive), this easy-to-use guide gives an insightful overview into how to set your brand building into overdrive.
Download the the report here (PDF)
