Be Wary Of Walls When It Comes To Connected TV Measurement
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Julian Baring, general manager, North America, at Adform. All eyes in advertising right now are on over-the-top (OTT) and other connected TV experiences, and for good reason. Consumers have spoken. This is how they… Continue reading »
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