BBDO’s David Tay heads to Havas Worldwide Singapore as GM
Havas Worldwide Singapore has appointed David Tay as General Manager of the agency.
In his new role, Mr Tay will lead and manage the group’s business portfolio with a focus on growing existing clients and driving new business.
Mr Tay is an experienced advertising professional, with an expertise in brand management and integrated marketing communications. He has spent more than 15 years with top local and international agencies leading large accounts across a breadth of categories including automobile, finance and telecom.
Most recently as the Group Business Director of BBDO Singapore, he was in charge of leading integrated campaigns for Mercedes and Singtel, as well as new business development. Prior to that, he was the Group Brand Director of Saatchi & Saatchi where he was the brand custodian for UOB, Lexus and Singapore Navy.
Mr Tay will report directly to Andrea Conyard, Group Managing Director of Havas Creative Group Singapore.
Commenting on the appointment, Mr Conyard said, “David is a great addition with an impressive track record with clients. We are pleased to have him on board and looking forward to writing the next phase of our Havas Village story with him.”
Commenting on the appointment, Mr Tay said,”Havas has a unique offering in the form of Havas Village, which houses a range of specialties under one roof. This allows us to provide a compelling suite of solutions for clients and is very much in sync with the changing times. Am looking forward to working with Andrea and the team and leveraging the strengths of the Singapore Village to drive growth of existing and new clients.”
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