BBDO Singapore’s GM takes on MD role at Proximity London
Joe Braithwaite, General Manager of BBDO Singapore, will be transferring within the network to Proximity London, where he will be filling the role of Managing Director.
During his eight years at BBDO Singapore, Mr Braithwaite made a significant impact on the business, managed key clients including Fonterra, Diageo and Visa across Asia-Pacific and moved effectively between client and office management.
A replacement announcement will be made at a later date, in the meantime, Richard Fraser, President BBDO Southeast Asia, will assume management responsibilities for the Singapore office.
The move will be effective mid-March.
Jean-Paul Burge, Chairman & CEO of BBDO Asia said, “I hired Joe several years ago and he has over-delivered on the promise he first showed when joining us. He has been an integral part of building Singapore agency’s reputation and business, and has navigated an impressive journey to the position he is in today. Joe’s move to London is a reflection of our commitment to develop our best people and provide opportunities to move within the global network and I am delighted to see him continuing progressing his career within our company.”
Mr Braithwaite said “As every Singaporean knows, eight is a lucky number, and my eight years with BBDO Singapore really proves that. I’ve had the chance to work with the most inspirational people, partner with some phenomenal brands and create work that really makes a difference. I’m exceptionally grateful to the BBDO network, management team and last but not least the people, for making my time in Asia a truly unforgettable experience.”
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