Bacardi’s Kristie Asciak heads to OMD Sydney to lead Fuse
OMD has appointed Kristie Asciak as Head of OMD Fuse, Sydney. Fuse, OMD’s Content division, has recently been responsible for delivering projects such as Qantas’ Channel 9 program, ‘Ready For Take Off’, the ‘#helloworldRELAY’ for helloworld, as well as the McDonald’s ‘Create Your Taste Food Truck’. Ms Asciak will report to Aimee Buchanan, Managing Director of OMD Sydney. Her appointment is effective from June 17, 2016.
Ms Asciak brings with her 18 years’ marketing experience. She is a creative marketer with diverse experience including brand, sponsorship, events, PR, digital, trade and innovation. Before joining OMD she was Head Of Marketing at Bacardi Lion, and most recently has been working on contract as Communications Director, Telstra at OMD Fuse.
Ms Buchanan commented, “We are thrilled to have someone of Kristie’s calibre and experience to run our Fuse team. She brings a proven ability to drive innovative marketing solutions in the content and brand activation space, as well as leading and building a strong team. She is a great addition to OMD and we look forward to continuing to deliver outstanding work for our clients.”
“I’m really excited to bring my integrated marketing experience to OMD Fuse. They have produced some incredible work over recent years and I look forward to ensuring it continues,” Ms Asciak added.
This news follows the development of Jez Clark, previous Head of OMD Fuse, returning to the UK. Ms Buchanan commented, “Jez has been an amazing asset to OMD. He has been instrumental in driving our Fuse offering forward and we wish him all the very best on his return to the UK.”
The hire also sees promotions for other senior Fuse staff, with Aaron Miller promoted to Group Communications Director and Katy Eng to Content Strategy Director, reflecting OMD’s increased focus on content-led communications.
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