Australia, Singapore lead 21 APAC Mobile Lions shortlist
The Cannes Lions International Festival of Advertising names 116 entries in the Mobile Lions. Of this, 21 entries from APAC are competing for the Mobile Lions shortlist. Australia and Singapore are leading the charge here, and there is some representation seen from Southeast Asia markets as well.
A total of 1187 entries from 49 countries have been submitted into the Mobile category this year.
Introduced in 2012, the mobile category rewards the best creative work which lives on or is activated by a mobile device, app or mobile web. The judging criteria will be based on creativity and the idea, execution (usability, user experience, craft and design), relevance to the mobile platform and results (level of user engagement and any quantifiable outcomes).
The Jury President for Mobile Lions is Jaime Robinson, Executive Creative Director, Pereira & O’Dell.
The tally from APAC is as:
| Client | Entrant Company | Agency |
| Australia (10 shortlists) | ||
| RIP CURL | VML Sydney | VML Sydney |
| AUSTRALIA POST | CLEMENGER BBDO MELBOURNE | CLEMENGER BBDO MELBOURNE |
| LUXOTTICA | SAATCHI & SAATCHI Sydney | SAATCHI & SAATCHI Sydney |
| METRO TRAINS | McCANN MELBOURNE | McCANN MELBOURNE |
| RSL AUSTRALIA | DDB GROUP MELBOURNE | DDB GROUP MELBOURNE |
| SAMSUNG | LEO BURNETT SYDNEY | LEO BURNETT SYDNEY |
| LUXOTTICA | SAATCHI & SAATCHI Sydney | SAATCHI & SAATCHI Sydney |
| RIP CURL | VML Sydney | VML Sydney |
| VIRGIN MOBILE AUSTRALIA | HAVAS WORLDWIDE AUSTRALIA Sydney | HAVAS WORLDWIDE AUSTRALIA Sydney |
| McDONALDS | DDB Sydney | DDB Sydney / DDB SHANGHAI |
| India (1 shortlist) | ||
| UNILEVER INDIA | LOWE AND PARTNERS WORLDWIDE Mumbai | LOWE AND PARTNERS WORLDWIDE Mumbai |
| Japan (1 shortlist) | ||
| BASCULE INC. | BASCULE Tokyo | BASCULE Tokyo |
| New Zealand (2 shortlists) | ||
| UNICEF | FCB NEW ZEALAND Auckland | FCB NEW ZEALAND Auckland |
| UNICEF | FCB NEW ZEALAND Auckland | FCB NEW ZEALAND Auckland |
| Singapore (4 shortlists) | ||
| ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH | JWT SINGAPORE | JWT SINGAPORE |
| MATH PAPER PRESS | DDB GROUP SINGAPORE | DDB GROUP SINGAPORE |
| SINGTEL | OGILVY & MATHER SINGAPORE | OGILVY & MATHER SINGAPORE |
| ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH | JWT SINGAPORE | JWT SINGAPORE |
| Thaliand (2 shortlists) | ||
| ADVANCED INFO SERVICE PLC. (AIS) | CJ WORX Bangkok | CJ WORX Bangkok |
| THE LOUNGE HAIR SALON | BBDO PROXIMITY THAILAND Bangkok | BBDO PROXIMITY THAILAND Bangkok |
| The Philippines (1 shortlist) | ||
| TYPHOON YOLANDA APPEAL | BBDO GUERRERO Makati City | BBDO GUERRERO Makati City |
