At W Hotels, Distribution Is Secondary To Quality Content
AdExchanger |
If the content is good, the distribution – paid, earned or otherwise – nearly takes care of itself, said Anthony Ingham, head of global brand at W Hotels & Resorts. “We’ve steered away from peppering tactical ads in mass numbers across multiple channels,” Ingham said. “We start with the premise of trying to create the best content,… Continue reading »
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