As Viewers Migrate To Mobile And Connected TV, Data Helps ESPN Gauge ‘Total Audience’
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As video views shift from desktop and linear to mobile and over-the-top – Hulu, for instance, just revealed more than 58% of streams now happen on OTT devices – programmers like ESPN are using data to track total audience viewing and satiate advertiser demands. ESPN hired its first global data officer last week, The Weather Company’s… Continue reading »
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