As IoT Ads Become Reality, Privacy and Security Concerns Follow
Ads have already come to the so-called Internet of Things, an Interactive Advertising Bureau report has found.
The trade organization surveyed consumers about “IoT” devices, things connected to the web ranging from fitness wearables to cars, and found that 62% of people who own any have already seen an ad on one.
The IAB’s Internet of Things study, conducted in conjunction with research firm MARU VCR&C, also found that a significant portion of consumers, particularly ones who own devices like health trackers, smart TVs or web-connected eyeglasses, are comfortable with ads popping up in them. Of the 1,200 consumers surveyed, 55% said they’d be willing to receive ads targeted in IoT devices in exchange for goodies like discounts or exclusive games.
