As Ad Blocking Grows, How Can We Balance The Scale Between Publishers And Consumers?
AdExchanger |
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, director of ad product technology at Edmunds. Publishers face increasing pressure in a competitive space, marked by gradual price deflation from ad exchanges, stricter viewability standards from advertisers and now the rise… Continue reading »
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