Are you buying mobile programmatically?
Programmatic buying is just about beginning to make sense to a certain sector of advertisers such as ecommerce and online travel brands. Given the role that mobile is beginning to play for these industries and other sectors in terms of generating traffic and leads, many advertising professionals are focussing on building their programmatic expertise for mobile. As the endeavours continue, the industry is posed with some key questions on the status of programmatic in mobile.
Millennial Media looks to answers some of these questions. Based on a survey of programmatic buyers in April 2014, the mobile advertising company has put together bite-sized insights into the latest trends in programmatic buying on mobile, such as priorities and goals, formats bought, top 10 verticals of programmatic buying and primary goals of programmatic campaigns.
