Apple News Still Has A Lot To Prove To Both Sides, Buy And Sell

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Some publishers are raking in the traffic courtesy of Apple News, but not everyone on the buy side is impressed. “I want to be able to upload my own audience, match it to theirs and know what’s running where so I can customize the ad,” said Angelina Eng, VP of media platforms and operations at… Continue reading »

The post Apple News Still Has A Lot To Prove To Both Sides, Buy And Sell appeared first on AdExchanger.


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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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