Apple, Cisco Partner and Take Aim at iOS Enterprise Users

Apple, Cisco Partner and Take Aim at iOS Enterprise UsersNow this is what you call a powerhouse couple.

This week, Apple and Cisco today announced a partnership to create a so-called “fast lane” for iOS business users.

How will they do it, you ask? By optimizing Cisco networks for iOS devices and apps, integrating iPhone with Cisco enterprise environments and providing unique collaboration on iPhone and iPad.
Sounds simple enough, but there’s much to be done.

“iOS is the world’s best mobile platform, and nearly every Fortune 500 and Global 500 company today has put iOS at the center of their mobile strategy,” said Tim Cook, Apple’s CEO, in a news release. “iPhone and iPad have become essential tools for the modern workforce and are changing the way work gets done. Together with Cisco, we believe we can give businesses the tools to maximize the potential of iOS and help employees become even more productive using the devices they already love.”

In short, as a means to address the growing demands on corporate infrastructure, Cisco networks and iOS devices will be optimized “so that they work together more efficiently and reliably with the goal of providing users with even greater performance.”

“Ninety-five percent of companies in the Fortune 500 count on Cisco Collaboration and Cisco networks to help their teams be more productive,” said Cisco Executive Chairman John Chambers. “Through this engineering and go-to-market partnership, we’re offering our joint customers the ability to seamlessly extend that awesome Cisco environment to their favorite iOS devices. Together, we’re going to help teams achieve higher levels of productivity and effectiveness.”

For now, the partners are talking a good game, but providing new additional details about the steps that will follow this week’s announcement.


Via Mobile Marketing Watch

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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