APAC bags 6 Lions for Branded Content & Entertainment
Out of a total of 63 awards given under the Branded Content and Entertainment category at the 62nd Canned Lions International Festival of Creativity, APAC bagged six lions with Japan and Australia leading the pack with two Lions each.
Japan bagged one Gold Lion for NTT Advertising’s 3-Second Cooking ‘Shrimp Frying Cannon’ & ‘Super Fried Dumpling’ for NTT Docomo and one Silver Lion for Hakuhodo Tokyo’s Ninja High School Girl for Suntory Beverage and Food.
Meanwhile, Australia secured a Silver for Traffik Sydney’s Samsung Slideliner campaign for Samsung and one Bronze Lion for DDB Group Melbourne’s Radiant Return Campaign for PZ Cussons.
New Zealand received a Gold Lions for Clemenger BBDO Wellington’s Tinnyvision campaign for New Zealand Transport Agency and Malaysia a Silver Lion for TBWA Group Kuala Lumpur’s The Eveready Book of Play for Energizer.
The details of APAC winners is as below:
| Title | Advertiser | Product | Entrant / Contributing Company | Country | Prize |
| TINNYVISION | NZ TRANSPORT AGENCY | DRUG DRIVING | CLEMENGER BBDO WELLINGTON Wellington | NEW ZEALAND | Gold Lion |
| 3-SECOND COOKING “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING” | NTT DOCOMO | ADVANCED LTE NETWORK | TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo | JAPAN | Gold Lion |
| NINJA HIGH SCHOOL GIRL | SUNTORY BEVERAGE & FOOD | C.C.LEMON | HAKUHODO Tokyo / HAKUHODO KETTLE Tokyo | JAPAN | Silver Lion |
| SAMSUNG SLIDELINER | SAMSUNG AUSTRALIA | SAMSUNG CURVED TV RANGE | TRAFFIK Sydney | AUSTRALIA | Silver Lion |
| THE EVEREADY BOOK OF PLAY | ENERGIZER MALAYSIA | BATTERY AND TORCHLIGHTS | TBWA GROUP KUALA LUMPUR | MALAYSIA | Silver Lion |
| RADIANT RETURN | PZ CUSSONS | RADIANT | DDB GROUP MELBOURNE | AUSTRALIA | Bronze Lion |
