APAC agencies win four Gold PR Lions
APAC has scored 14 PR Lions out of a total of 79 Lions awarded at the 62nd edition of the Cannes Lions International Festival of Creativity. Out of these four were Gold Lions, six were Silver Lions and four were Bronze Lions.
China’s campaign for Visit Britain titled ‘Great Chinese Names for Great Britain’ won two Gold Lions. One Gold went to Australia’s Clever Buoy campaign for Optus, which had also won a Gold Mobile Lion a day before.
Another Gold was picked up by Quiksilver Japan’s True Wetsuits campaign, which also won a Silver Lion in the category.
The details of the winning entries from the region are:
| Title | Advertiser | Entrant / Agency | Country | PR Agency | Prize |
| GREAT CHINESE NAMES FOR GREAT BRITAIN | VISITBRITAIN | OGILVY BEIJING | CHINA | OGILVY PUBLIC RELATIONS Beijing | Gold Lion |
| CLEVER BUOY | OPTUS | FUEL COMMUNICATIONS Sydney / M&C SAATCHI Sydney | AUSTRALIA | FUEL COMMUNICATIONS Sydney | Gold Lion |
| GREAT CHINESE NAMES FOR GREAT BRITAIN | VISITBRITAIN | OGILVY BEIJING | CHINA | OGILVY PUBLIC RELATIONS Beijing | Gold Lion |
| TRUE WETSUITS | QUIKSILVER JAPAN | TBWA\HAKUHODO Tokyo | JAPAN | MATERIAL Tokyo | Gold Lion |
| CLEVER BUOY | OPTUS | FUEL COMMUNICATIONS Sydney / M&C SAATCHI Sydney | AUSTRALIA | FUEL COMMUNICATIONS Sydney | Silver Lion |
| STAY WITH PRIDE | AIRBNB | WHYBIN\TBWA GROUP SYDNEY | AUSTRALIA | N2N COMMUNICATIONS Sydney | Silver Lion |
| TRUE WETSUITS | QUIKSILVER JAPAN | TBWA\HAKUHODO Tokyo | JAPAN | MATERIAL Tokyo | Silver Lion |
| INSPIRING SPIRIT | SCOOT AIRLINES | SAATCHI & SAATCHI Singapore | SINGAPORE | SWEENEYVESTY Singapore | Silver Lion |
| LOOK AT ME | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul | SOUTH KOREA | Silver Lion | |
| GREAT CHINESE NAMES FOR GREAT BRITAIN | VISITBRITAIN | OGILVY BEIJING | CHINA | OGILVY PUBLIC RELATIONS Beijing | Silver Lion |
| CALL HER NAME | POLA | HAKUHODO Tokyo | JAPAN | CYBERCASTING & PR (CCPR) Tokyo | Bronze Lion |
| BREATHE AGAIN | XIAO ZHU | Y&R SHANGHAI | CHINA | Bronze Lion | |
| LIFE SAVING DOT | TALWAR BINDI | GREY GROUP Singapore | SINGAPORE | Bronze Lion | |
| CALL HER NAME | POLA | HAKUHODO Tokyo | JAPAN | CYBERCASTING & PR (CCPR) Tokyo | Bronze Lion |
