AOL’s Cross-Device Solution Aims To Cure The Advertiser’s Attribution Headache
If an advertiser runs a mobile campaign, but the targeted consumer doesn’t convert on her mobile device, that doesn’t mean the campaign failed. Chad Gallagher, director of mobile at AOL Platforms, has been trying to convince brands of this for quite some time, and it’s one reason that AOL introduced One, a platform that incorporates device-linking and […]
Via: AdExchanger
