ANA to FCC: Cable-Box Competition Is Bad for Advertisers
Saying it would allow blocking and alteration of advertising, the Association of National Advertisers has asked the Obama administration to drop a proposal that would open the door to cheaper competitors to cable company “set top” boxes that deliver video content.
The Federal Communications Commission new set-top rules would require cable companies to provide their video services to companies like Google and TiVo, who would then create their own hardware and software to deliver cable content.
But the ANA, in public comments filed with the FCC on Friday, said the new rules would make advertising vulnerable to blocking and to alterations by third parties and would not require the new content providers to honor advertising contracts.
