Amazon Is Courting YouTube Networks for Short-Video Push
Not content to contend only with Netflix and Hulu for long-form video content like movies and TV shows, Amazon is exploring a push into the short-form territory dominated by YouTube.
Amazon has pitched YouTube networks on distributing their short-form videos through the e-commerce company’s a-la-carte Instant Video service, according to people with knowledge of the discussions who declined to speak publicly.
In addition to expanding their viewership to Amazon’s audience and opening up a pay-per-video revenue stream, producers would receive branded pages on Amazon that would promote their videos, similar to a show page on Hulu or a channel on YouTube.
