Affle acquires Appstudioz; sets up global R&D centre in India
Mobile apps and ads service (MAAS) company, Affle, has acquired Appstudioz, an India based mobile technology company. Set up in 2011, the Appstudioz platform has grown to help deliver a mobile application platform which is being used by over 400 customers globally.
Along with this, Affle is setting up an R&D (research and development) facility in India to help strengthen its mobile app and ad technology platform. The Affle R&D centre in India is already over 200-member strong and is expected to grow in months to come with new platform modules being rolled out.
“Over the last eight years Affle has been focussed on building next generation technology platforms to cater to the mobile industry. We saw challenges and complications within the current eco-system which required advertisers to work with multiple partners for development, attribution, analytics, media procurement and monetisation. We have unified our platforms to create the industry first end-to-end mobile marketing platform catering to advertisers, publishers and agencies. We are very excited by this acquisition and believe that the Appstudioz technologies would significantly strengthen our propositions and its team would form the nucleus of our growing R&D facility in India,” commented Anuj Khanna Sohum, Founder, CEO and Chairman, Affle.
“Our mobile ad platforms have matured over the years and in Appstudioz we found the perfect ally to strengthen our propositions for mobile apps, and build much greater value for our MAAS based approach. We are very happy and excited by this acquisition as this significantly strengthens our offering and unique position across markets. Being the largest mobile internet first market, we see India as a perfect location for doing cutting edge R&D for our businesses and the setting up of our global R&D centre here is a solid step forward for us and for the mobile industry in India. We expect our engineering team here to grow rapidly and help deliver to our global technology leadership aspirations,” added Anuj Kumar, Co-founder & Executive Director, Affle.
Commenting on this acquisition, Saurabh Singh, Co-founder & Managing Director, Appstudioz said, “Over the last three years we have seen rapid growth and progress at Appstudioz. We realised that to pursue greater global aspirations we needed to simplify our propositions and be part of a larger integrated platform. Affle through its unique approach provided us that and we are thus very excited by this association. We believe that through our integrated approach we now offer a much greater platform & service to our customers which should help build further growth momentum.”
“This is a new phase for growth for Appstudioz and we are all very happy to become part of the Affle family. The integrations with Affle’s cutting edge technology platforms and global customer base would definitely help us chart even greater growth in years to come,” remarked Abhinav Singh, Co-founder & Executive Director, Appstudioz.
Through this acquisition, Appstudioz has now merged with Affle’s Media Lab business and has become a fully owned subsidiary of Affle Holdings Private Limited in Singapore.
