Aegis Media Probes the Influence of Facebook
At Social Media Week London today, Aegis Media claimed to have scientifically proven the power of the Facebook “like”, in a new study conducted with Cambridge University.
The more “likes” a brand has, the better it is rated in every way, but Aegis warned that it’s not just a numbers game brands and agencies are still concerned about what happens when you get the wrong kind of fans.
For the study, a team lead by James Caig, Isobar’s head of social strategy, invented a fake brand, Ashwood Furnishings, which claimed to be 150 years old and planning expansion into the U.S.
