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AdTheorent: Fix Mobile RTB By Fixing Data Mining First

by Copenhagen INK · 30/01/2013

Mobile ad network AdTheorent has unveiled real-time, predictive modeling software that aims to address the inefficiency inherent in current mobile data mining methods. Called Real Time Learning Machine (RTLM), it can analyze 50,000 mobile bid requests per second. “There is a problem with the way data mining works,” CEO Anthony Iacovone tells AdExchanger. “First, you feed that system […]
Via adexchanger.com

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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AdTheorent: Fix Mobile RTB By Fixing Data Mining First

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