Adknowledge Asia names Matt Sutton as first CEO
Adknowledge Asia has appointed Matt Sutton as its first CEO in the region. Mr Sutton will be responsible for driving the next wave of expansion for their proprietary social and video platform AdParlor. The plans include doubling headcount through growth in existing markets (Singapore, Hong Kong, Thailand, Malaysia, Indonesia, Korea, India, Philippines and Taiwan) as well as entering new markets.
Adknowledge Asia, working in partnership with Axiata, one of the world’s largest telecommunication companies, is pioneering the use of telecom data to improve ad targeting and insight generation on social media networks through the AdParlor platform. As one of the few YouTube ‘value added technology’ platforms – and the only one in Asia with a full service account management and operations team in multiple markets – Matt takes over a platform in a market leading position to enable advertisers to generate maximum ROI from the social space as well as facilitate advertisers moving media spend from TV to digital video, to capture the growing audience of consumers watching video on social channels.
Mr Sutton will move into the new role from his previous position as Senior Vice President, Operations for Adknowledge Asia. In the newly established regional CEO role Matt will report to the board, which includes Adknowledge Inc. Global CEO, Ben Legg, who has been overseeing AdParlor’s new wave of expansion across the region. Mr Sutton’s regional CEO role will be responsible for building further on this momentum as well as leading the innovation of AdParlor.
“Matt has 13 years of invaluable experience in digital advertising in Asia, which he brings to the AdParlor platform, making him the absolute best person for the job. As a real champion of programmatic and data-driven advertising, he is perfectly poised to lead the business. I’ve been working closely with Matt in his SVP position in Adknowledge Asia and look forward to continuing our work together to drive AdParlor’s growth across APAC over the coming months,” says Ben Legg, CEO Adknowledge Inc.
This change will also see Damien Lavin, Managing Director for SEA and ANZ promoted to Chief Revenue Officer. Mr Lavin will be responsible for customer acquisition and service across all of Adknowledge Asia’s offices and will report to Matt.
“I couldn’t be more excited to take on this role at such a pivotal time in the growth of the APAC digital ad market. By 2018 we expect all major advertisers to be spending in excess of 50 per cent of their budgets online and shifting their TV budgets to online platforms with a 70 percent share going to the likes of Facebook, YouTube and programmatic TV. AdParlor is well placed to service this demand with a potent combination of direct access to these publishers, consolidated technology, exclusive data partnerships and local customer service. I have an amazing team around me and look forward to working with them to expand into new markets, double our headcount and further consolidate our market leading position” says Mr Sutton.
“We’re excited to welcome AdParlor to the market and love working with new members to increase digital understanding and showcasing the power of technology platforms. As the IAB (Interactive Advertising Bureau), we want to prove that return on investment for digital is just as easy to understand as traditional media models, to help increase digital spend to match where our consumers are spending their time, which is largely on mobile consuming video via social!” says Miranda Dimopoulos, CEO and Ambassador to SEA IAB Singapore.
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