Adform opens new office in SG under Rohit Kumar’s leadership
Adform, the open full stack ad-tech platform servicing media agencies, trading desks, brands and publishers globally, has opened an office in Singapore to service clients throughout the Asia Pacific (APAC) region.
This expansion into APAC builds on Adform’s considerable success in Europe and North America, and is in direct response to demand from global clients seeking to support multi-national digital advertising campaigns.
Rohit Kumar, a seasoned specialist in digital advertising and programmatic marketing, will drive Adform’s entry into the Asia Pacific region. He will work closely with leadership in Copenhagen to localise the platforms for key markets in Asia, as well as help build out a local leadership team in Singapore and beyond.
Mr Kumar brings considerable expertise to Adform, having previously worked at Google and serving as a founding member of Google’s Ad Exchange team. For the past three years, he has been stationed in Singapore, serving as managing director for Sociomantic Labs.
“Adform’s approach to digital ad-tech is particularly important to the APAC market. We uniquely offer a seamless digital advertising experience, one that eliminates the need for numerous point solutions, manual interventions, and reconciliation of the discrepancies that occur when working across multiple platforms regardless of whether you’re on the sell side or buy side,” explained Martin Stockfleth Larsen, Chief Marketing Officer of Adform.
“Adform has evolved rapidly over the years, and the breadth and depth of Adform’stechnology stack is staggering. Now in its 15th year of operation, I consider Adform to be ad tech’s best kept secret and I’m excited to be bringing this technology into Asia,” said Mr Kumar.
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