Data Driven Advertising / DMP / DSP / RTB

Addressing The Kinks Of Addressable TV

by Copenhagen INK · 27/11/2019

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Wouldn’t it be nice to have one TV platform for advertisers to use that competes with Google and Facebook? While… Continue reading »

The post Addressing The Kinks Of Addressable TV appeared first on AdExchanger.

Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

X signs partnership with PubMatic to boost ad revenue 21/11/2024
By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining users and attracting advertisers since Musk’s acquisition.
DOJ to recommend Google sell off its Chrome browser: Report 21/11/2024
The internet giant could be required to decouple Android from the Google Play Store and offer publishers more opt out options from its AI products, according to a news report.
Nike honours Rafael Nadal’s career with cinematic film 21/11/2024
The campaign is narrated by the brand's co-founder, Phil Knight.
Goodbye first screen, hello wearables: IMG's vision for sports digital marketing 20/11/2024
The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.
Pepsi's global brand relaunch expands to Sri Lanka with street art murals 20/11/2024
INSPIRATION STATION: The soft-drink brand brought together 90 budding artists in Sri Lanka to showcase its revamped brand identity through public art.
AKQA global marketing chief Sam Kelly departs 19/11/2024
Kelly's exit follows that of founder Ajaz Ahmed in October.
Ebiquity names chief executive following Nick Waters' exit 19/11/2024
Waters will remain with the business until January 2025 to ensure a smooth transition.
X’s ad revenue continues to fall after Musk takeover: Warc 19/11/2024
According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.
Why Chinese brands are aggressively expanding in Indonesia 19/11/2024
With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such success story.
Bestore's regulatory clearance fails to quell consumer concerns 19/11/2024
The Chinese snack giant may be cleared of mislabeling, but the brand faces online accusations as it prepares to sue those involved for defamation.

- Farsentours.dk - DK's fedeste ungdomsferie site med artikler, nyheder og tilbud om ski, sommer og storby ungdomsrejser
- Dezigncore.dk - Sitet med de fedeste design cykler og andet smart cykel design. Bl.a. nyheder om fede Fixie og singlespeed cykler og guide til hvordan du kan bygge din egen Fixie cykel! - Godtelotten.dk - En uhøjtidelig og humoristisk blog om livet som kvinde og mor til pseudotvillinger. Vi tester og anmelder også børnetøj, legetøj og babyudstyr som Cama Copenhagen

Addressing The Kinks Of Addressable TV

Advertising news

Also consider visiting… (sites in Danish)

News Categories