Adconion Direct & Kontera unified under Amobee brand post acquisition
Amobee has completed acquisitions of Adconion Direct and Kontera Technologies, Inc. (Kontera), and the integration of all three companies under the Amobee brand. Amobee now offers marketers, agencies, publishers and operators cross channel digital marketing technology platform and solutions with powerful intelligence at its core.
“The acquisitions of Kontera and Adconion Direct will solidify Amobee’s differentiated global position in the digital marketing technology space. The combined technology capabilities and the expertise of Amobee’s leadership team will enable the company to transform digital marketing,” said Allen Lew, CEO, Group Digital L!fe and Chairman of Amobee.
The worldwide digital ad spend will increase 16.7 per cent in 2014, totalling over USD 140 billion and surpassing 25 per cent of all media ad spend (eMarketer). With Adconion Direct’s expertise in cross channel digital marketing and Kontera’s digital marketing intelligence technology, Amobee aims to lead the global digital marketing space by offering marketers the most effective way to reach, engage and retain customers on a global scale.
“In the fast growing digital marketing space, data and technology are game changers. By integrating Kontera and Adconion Direct into Amobee, we are now in the best position to lead the market with innovative, data-driven digital marketing technology. With Amobee’s world-class leadership team and deep technology expertise, we now have the essential ingredients for Amobee’s next phase of growth,” explained Mark Strecker, CEO of Amobee.
Kontera Brand Intelligence, now Amobee Brand Intelligence, analyses the world’s content consumption patterns to produce real-time and historical intelligence, across mobile, web and social. The data, scale and analysis accessible through Amobee Brand Intelligence allows marketers to measure and benchmark their brands, to discover untapped marketing opportunities, and to inform marketing strategy and tactics.
Adconion Direct’s cross channel marketing capabilities in display, video, email and social are now coupled with Amobee’s mobile expertise and programmatic technology platform, enabling scale, sophistication and efficiency across all devices. The Amobee DSP SaaS platform offers these combined capabilities, and will significantly increase advertisers’ ability to maximise their budgets for ultimate campaign impact.
“By unifying Adconion Direct and Kontera under the Amobee brand, we are now providing our customers with comprehensive digital marketing technology and solutions that enable them to connect and engage with consumers in highly measurable ways across all channels and devices. I am extremely passionate about Amobee’s collective future,” added Kim Reed Perell, President, Amobee.
“The explosion of data continues to be an important catalyst of the growing digital marketing space. Combining the technologies of Amobee, Kontera and Adconion Direct, will allow us to offer our clients an even more robust Brand Intelligence platform to create effective marketing strategy,” said Yoav Shaham, Head of Data at Amobee.
Amobee’s digital marketing platform and technology, including Amobee DSP, Amobee Exchange, Amobee 3D, Amobee LTV and Amobee DMP, with over 800 million profiles, enable its customers to run targeted cross device digital marketing campaigns on a global scale with unparalleled ROI.
