Ad Spend Is In Flux As Advertisers Reshuffle Budgets For Digital
Is traditional advertising dying in the US? Not for midsize advertisers, according to research from Kantar Media. However, while smaller and midsize advertisers are spending more on “traditional linear media,” the largest US advertisers are redirecting those budgets to digital forums. “The growth of the ad market is on two different tracks right now,” said… Continue reading »
Via: AdExchanger