Data Driven Advertising / DMP / DSP / RTB

Ad Chiefs Sable and Sculley: Why Data Has Reinvented Marketing And What The ‘Message’ Is Missing

by Copenhagen INK · 01/02/2014

John Sculley, the former Apple and Pepsi CEO, joined David Sable, global CEO of agency Y&R, Jessica Gelman, VP of customer marketing and strategy for Kraft Sports Group (which owns the New England Patriots professional football franchise) and others Thursday in New York for a discussion about the way data has changed the marketing “message.” […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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Ad Chiefs Sable and Sculley: Why Data Has Reinvented Marketing And What The ‘Message’ Is Missing

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