A Telco With Pipes, Data And Content? Switzerland’s Already Done That.
AdExchanger |
Swisscom is an example of how telcos like AT&T, Verizon or Singtel might evolve. In April, the Swiss telco combined its mobile phone and set-top box data with digital, print, radio and TV content from 85 media brands. The joint venture, called Admeira, reaches 95% of the Swiss market and lets advertisers precisely target their… Continue reading »
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