A Segue From The Supply Chain: SAP’s Digital Marketing M.O.

Advertising news

• Agency of the Year 2024 winners: South Asia 03/12/2024
  Check out the complete winner list for the South Asia region in the 2024 Campaign Agency of the Year awards.
• Dentsu forecasts global 5.9% increase in adspend in 2025 03/12/2024
  Asia-Pacific growth is expected to be in line with the global average at +5.8%.
• Campaign expands into Germany, Austria and Switzerland 03/12/2024
  Launch of Campaign Germany follows Canadian expansion earlier this year.
• Jaguar's contentious rebrand finally gets its car moment, but questions remain 03/12/2024
  After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
• Shangri-La delivers enchanting film for the young and young-at-heart 03/12/2024
  The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.
• 'You Never Roar Alone': Tiger Beer's global brand director on the new repositioning 03/12/2024
  EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.
• Trix van der Vleuten to chair Campaign Global Agency of the Year Awards 2024 03/12/2024
  Campaign's coveted Global Agency of the Year Awards are like no other. This year’s chair judge, Trix van der Vleuten, chief marketing officer at The Social Hub, shares how the awards drive agency success, her excitement for Asia’s social commerce innovation, and tips for crafting a standout entry.
• Chinese influencer Li Ziqi returns, sparking renewed interest in traditional cultural practices 02/12/2024
  Renowned Chinese internet personality, Li Ziqi returns to content creation after more than three years, positioning herself as a champion of traditional cultural practices amid their growing popularity in China.
• M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power' 02/12/2024
  Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.
• 'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter 02/12/2024
  As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.