A look back at top 15 acquisitions for 2016
2016 was a big year for advertising technology company acquisitions and agency collaborations. Adobe had a busy year as it acquired ad tech firm TubeMogul and content curation website Livefyre in one year. Of all the agencies, Dentsu Aegis Network had the busiest year in the region as the company went shopping for a few companies in India, Australia and China.
A trend that Digital Market Asia noticed was that ad tech and ecommerce companies were in demand while agencies looked to up their integrated media capabilities in 2016.
Here we look back at the top 15 big acquisitions for the year:
Adobe to acquire TubeMogul for $540 million
Alibaba acquires $1 bn stake in Lazada
WPP’s Xaxis to acquire Triad Retail Media
Dentsu Aegis Network acquires Perfect Relations Group in India
Dentsu Aegis Network acquires Scorch in Australia
Glispa acquires programmatic native ad exchange Avocarrot
Dentsu acquires VeryStar in China to bolster brand commerce capabilities
Grey Group acquires Korean ad company Vinyl-I Co
Lion & Lion acquired by Septeni Holdings
Dentsu Aegis Network acquires majority share in NZ’s BC&F
Criteo to acquire ecommerce platform HookLogic
India’s ScoopWhoop acquires video streaming firm Touchfone Technology
Dentsu Aegis Network acquires India’s UI/UX design agency Fractal
Dentsu Aegis Network acquires WiTH Collective in Australia
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