A look back at 15 acquisitions of 2015
With an average of more than three acquisitions happening around the world every month, the year of 2015 seemed to be a year of consolidation. Or was it? Conglomerates like Dentsu Aegis Network, WPP, Facebook, Amazon and Alibaba Group among many others have had a shopping spree, making strategic and tactical company acquisitions to develop a foothold in untouched categories and promising markets.
A general trend that Digital Market Asia saw, when it comes to company acquisitions is the thought revolving around mobile technology. One of the major ones being Verizon acquiring AOL or Zomato acquiring US based UrbanSpoon. Hopefully the consolidation trend will continue as the world becomes a ‘glo-cal’ market.
Here are the Top 15 impressive acquisitions of 2015:
Twitter acquires Bengaluru based ZipDial
Zomato acquires Urbanspoon, enters US market
FB acquires QuickFire to enhance video experience for users
Snapdeal acquires mobile recharge company Freecharge
Sizmek acquires StrikeAd to advance in mobile & programmatic
Verizon acquires AOL to strengthen mobile mktg
WPP’s Cohn & Wolfe agrees to acquire majority stake in Six Degrees PR
foodpanda acquires food delivery company Singapore-Dine
Practo acquires Qikwell to expand appointment scheduling
Amazon Web Services to acquire Elemental
Alibaba continues video focus; to buy out Youku Tudou
GroupM’s big programmatic move; acquires The Exchange Lab
mcgarrybowen acquires luxury experts SAME SAME but different
Dentsu Aegis Network acquires Band to expand B2B offering
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