A Hybrid Approach Can Merge The Best Traits Of Programmatic And Direct Buys
AdExchanger |
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Laura Buchman, vice president of publisher platform sales at Tremor Video. Premium publishers know that buying impressions through direct buys works, in spite of limited targeting options. An audience that fits a basic demographic… Continue reading »
The post A Hybrid Approach Can Merge The Best Traits Of Programmatic And Direct Buys appeared first on AdExchanger.
