A Fresh Take on Header Bidding Will Mark the Way Forward in 2019
Header bidding has provided a new opportunity for publishers to take control over their programmatic advertising. While for brands and agencies, it promised to make a new whole range of quality inventory options available via real-time bidding, writes Moti Tal (pictured below), co-founder and CTO, Simplaex, in this piece for ExchangeWire.
For every extra lane we add to the RTB motorway, it seems there’s an accompanying pile up somewhere further down the road. So it proves with header bidding, where leaping […]
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