A Chinese Vlogger Just Sold an Ad Slot For $3.4 Million
This week, China’s media regulator censored an internet star who makes satirical video commentaries, ordering her to cut the swear words out of her monologues. Interestingly, the buzz around that crackdown seems to have boosted interest from advertisers.
The star, nicknamed Papi Jiang, just hosted an auction to sell off a video ad slot and associated social promotions around it. The winning $3.4 million bid was from Lily & Beauty, a new cosmetics e-commerce platform that has investment from Alibaba Group, according to state media reports.
Papi Jiang reportedly plans to donate the money to the school where she is a grad student, the Beijing Central Academy of Drama — a move that should generate goodwill among fans.
