Weve Partners with AppNexus to Offer More Relevant Targeted Advertising
Mobile marketing and insights provider Weve, which is part of O2, has launched a partnership through Axonix’s technology with leading independent advertising technology platform AppNexus, to drive more effective highly targeted digital advertising through the AppNexus platform. Weve will use Axonix’s technology to anonymise its first-party data and link it with the AppNexus platform, while […]
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