AdAsia expands footprint with new Indonesia & Vietnam offices
AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, has announced the launch of offices in Jakarta and Ho Chi Minh City, further expanding the company’s Southeast Asian presence.
“The majority of Southeast Asia is still an emerging market for programmatic advertising and modern marketing solutions, and we’re looking to empower marketers with AdAsia’s brand of solutions,” said Kosuke Sogo, CEO and co-founder, AdAsia Holdings.
Clients in Indonesia and Vietnam now have access to the AdAsia Digital Platform, an easy-to-use, self-service integrated platform capable of managing and executing multiple marketing functions. AdAsia also looks to grow its CastingAsia database with influencer partnerships from these two markets.
“Mobile and social media in both Indonesia and Vietnam have high usage rates, with video being another high-demand area. AdAsia’sintegratedsolutions would enable marketers in this region to streamline all their marketing efforts onto one platform,” said Mr Sogo.
“In addition, native advertising is a growing space for these two markets, and we’re looking to bring our suite of native solutions, including out-stream video for both desktop and mobile, to advertisers and publishers,” said Mr Sogo.
“One of our key business pillars is localisation, and we’re looking to tailor each solution according to the specific needs of each market. Bringing locals on board will allow us to build teams that understand the particular advertising market’s needs,communicate with clients, and know what works best,” said Mr Sogo.
“We also want to be easily accessible to our local clients, which is why we situate our offices in the heart of each business district,” said Mr Sogo.
AdAsia’s offices are located at UOB Plaza in Jakarta, Indonesia, and Saigon Trade Center in Ho Chi Minh City, Vietnam.
The seven-month old company currently has four offices in Southeast Asia, with plans to enter the Greater China market within the next quarter.
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