EBay Should Have Done ‘Extreme Vetting’ of Ken Bone


Ken Bone has gone from internet fame to internet shame, unfortunately for brands capitalizing on his 15 minutes.

EBay, for example, made a brilliant post for Imgur that capitalized on the debate night “hero” meme — brilliant until his “hero” stock took a dip.

Mr. Bone as we all now know, regrettably, was the stocky, balding, red-sweatered, undecided voter at the last presidential debate. He got to ask Hillary Clinton and Donald Trump a question, becoming the “Left Shark” or “Alex from Target” of the debate.

Continue reading at AdAge.com

Via AdAge

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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