Mobile Data Marketplace Creates Direct Path From App to Dollars
Mobile app publishers are tethered to advertising as the primary revenue stream that keeps them afloat, but one company aims to create an even more direct line between mobile user data and dollars.
Mobile ad firm Airpush is set to launch its mobile data marketplace mobi.info, where companies can purchase precise device location information, including beacon data, encrypted email addresses, device identifiers and information showing which apps phones have installed and how frequently they’re accessed.
The idea is to give mobile app publishers a way to feed their data wares into a buying hub that could help them monetize the data generated when people open and interact with their apps, whether or not an ad is served into the app. Apps that include Airpush’s updated software development kit, or SDK, will be able to distribute the so-called data exhaust created when people use their apps and turn it into revenue when it meets a buyer’s criteria.
