Social Media Paid Advertising
Need help with your social media advertising?
We’re a long way away from the heady days when social media was ‘free’ (well, if significant resource and time was ever free….)
As social media platforms evolve and ‘organic’ visibility decreases in our social media feeds, brands and organisations must consider ways to increase their presence and optimise goal conversions through social advertising. Fail to put an effective strategy in place and you can end up simply throwing your money away.
This course covers the essentials of creative, successful social media advertising campaigns. We’ll explore best-practice campaigns and tools and techniques for writing copy, bidding strategy, and aligning your paid, owned and earned social activity.
