Google Injects Machine Learning Into Analytics App
Google said Friday it will provide a new stream of automated insights in its Google Analytics mobile app, allowing marketers to see key data metrics in a matter of minutes.
Previously, it could take marketers several hours to discover the same data points, Google said. The new feature is available today on both Android and iOS.
Other companies offer analytics products to their customers through machine learning — IBM and its Watson Analytics comes to mind — but few, if any, offer similar features on a mobile app. This can be especially useful for marketers who are on the go, about to head into a meeting or unfamiliar with analytics products.
