In The Win/Lose World Of Political Advertising, Attribution Is Irrelevant
AdExchanger |
Digital ad experts are rising in the political campaign world, but digital’s unique measurement capabilities aren’t coming with them. A big part of the problem is that the nature of voting defies measurement. “On the political side, there’s only one interaction a person takes [i.e., his or her vote], and you don’t know for months… Continue reading »
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