Huh, Really? Accenture Claims Its Digital Services Unit Is Worth $9 Billion
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Accenture’s digital services group Accenture Interactive “never set out to disrupt the agency relationship,” said Bob Barr, its managing director and global B2B commerce lead, but that’s pretty much what’s happening. “Just from a digital perspective, we’re a $9 billion agency,” Barr said. “When I tell that to people, they just stop and go, ‘Huh.… Continue reading »
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