Signal To Noise: Finding False Positives In Media Measurement

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Riordan, director of special operations at TubeMogul. In March 2011, a major earthquake in Japan triggered a tsunami that led to a meltdown at the Fukushima Nuclear Power Plant,Continue reading »

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