The Race Is On to Reach India’s Next Billion Internet Users
Google TV commercials for India showed people how easy it is to search for cricket scores on its app. Actors in Amazon’s ads sang a catchy tune in Hindi to urge skeptics of online shopping to get over their fearsand to remind people that Amazon accepts cash on delivery. Amazon’s local rival, Flipkart, bombarded drivers with highway billboards proclaiming its products 100% genuine.
There’s a digital revolution happening in India, and internet and tech players are trying everything to entice more people to try online shopping, stream a movie or even just type something into Google’s search bar.
They have a dual target. There are the 350 million or so Indians who already use the interneta number larger than the U.S. population. But there is also the bigger prize to come, the 900 million Indians who aren’t online yet.
