GoBear gives media mandate to Havas Media APAC
Havas Media has been appointed as the media agency of record for comparison site GoBear in Asia Pacific following a competitive pitch.
GoBear is a comparison site for all types of insurance and credit cards. It was founded on the idea that choosing complex financial and insurance products should be as easy and honest as possible.
The appointment will see Havas Media International, the agency’s international media planning and buying arm, handle GoBear’s offline and online strategy as well as its media planning and buying duties across seven markets including Singapore, Thailand, Malaysia, Philippines, Vietnam, Hong Kong and Indonesia.
The win was made possible through the agency’s in-depth understanding of the industry and GoBear’s target audience, which enabled them to provide data-driven digital solutions focussed on delivering responsive, relevant and personalised messages.
Janis Tse, Senior Vice President of Marketing, GoBear said, ”Havas’s data-driven approach and understanding of GoBear’s cross-channel needs suit us greatly as we expand aggressively across the region. We look forward to creating milestones on driving marketing effectiveness together with the Havas team.”
Commenting on the appointment, Josh Gallagher, Chief Strategy Officer of Havas Media Group, said, “GoBear has a truly exciting offering and we were impressed by the marketing team’s openness to new ideas and solutions proposed. Additionally, the alignment of the agency’s entrepreneurial team spirit with that of GoBear’s startup nature played a big role in helping us win the account.”
Aga Giedroyc, General Manager of Havas Media International, Asia Pacific, added, “We are excited to partner with GoBear to develop a customised data-driven approach, which will help them to maximise their growth and build a valuable customer base. With operations in over 100 countries, our international presence and expertise would no doubt successfully assist GoBear through their expansion across APAC.
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