How Variety Went From Digital Flop To Boffo
AdExchanger |
Four years ago, Hollywood trade pub Variety Magazine was aging and under threat. A paywall pushed Variety.com’s traffic dip to fewer than 1 million uniques. A revamped Hollywood Reporter and industry blogs like The Wrap and Deadline.com created new competition for advertising dollars. Its then-parent company, Reed Business Information, had stopped investing in Variety and… Continue reading »
The post How Variety Went From Digital Flop To Boffo appeared first on AdExchanger.
