WPP’s GroupM Wins Big; Brian O’Kelley Says "Programmatic Is Dead"
AdExchanger |
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media Biz Booming For WPP WPP’s GroupM media arm won $854 million in net new business in Q1 (earnings release), nearly double its new billings during the same quarter last year. Some of the costs are attributable to the Q4 acquisition of Essence, a… Continue reading »
The post WPP’s GroupM Wins Big; Brian O’Kelley Says “Programmatic Is Dead” appeared first on AdExchanger.
