MVPs of Social Media: Apple Video for Autism Acceptance Tops YouTube for Brand Engagement
An Apple video tied to Autism Acceptance Month proved the most engaging brand clip on YouTube last week, according to our latest Marketer MVP Chart of consumer engagement in social media. That meant it got more views, comments and thumbs-ups than any other post by a marketer on YouTube in the week ending Tuesday, according to ListenFirst Media.
On other social platforms, of course, the victors were different, with Victoria’s Secret topping rivals on Instagram in likes and comments, the NBA outdoing other brands on Facebook by likes, shares and comments, and so on.
Click on the chart to see the full posts in context:
