The Digitals 2013 Winners Report

The Econsultancy / nma Digitals Awards 2013 were held on the 27th June 2013. The awards celebrate, recognise and award excellence in digital marketing and ecommerce. You can find out more about the awards on The Digitals website.

This report showcases the submissions from the winning and highly commended entries in each of the categories.

Judged by a panel of top digital professionals, the winners were chosen based on the following criteria:

• Objectives and strategy
• Creativity and innovation
• Effectiveness and business results

Entries were submitted into three categories, within which were a number of sub-categories:

• Industry
• Automotive, B2B, Charity & Not for Profit, Consumer Products & Services, Financial Services, Media & Entertainment, Retail, Travel & Leisure
• Platform
• Ad Campaign, Customer & User Experience, Email Marketing, Mobile Marketing, Multichannel Marketing, Performance Marketing, Rich Media & Video, Search Marketing, Social Media, Web Analytics & Optimisation
• Special
• Innovative New Technology, Rising Star, Grand Prix

Where permission was given to publish the entry, the award winning campaigns and projects are outlined in the report, providing some excellent case studies across industries and platforms.

Table of contents

1. About Econsultancy
2. About The Digitals
3. Industry winners
1. Automotive
1. Winner
2. Highly commended
2. B2B
1. Winner
3. Charity & Not for Profit
1. Winner
4. Financial Services
1. Winner
5. Media & Entertainment
1. Winner
6. Retail
1. Winner
2. Highly commended
7. Travel & Leisure
1. Winner
4. Platform winners
1. Ad Campaign
1. Winner
2. Customer & User Experience
1. Winner
2. Highly commended
3. Email marketing
1. Winner
4. Mobile Marketing
1. Winner
5. Multichannel Marketing
1. Winner
6. Performance Marketing
1. Winner
7. Rich Media & Video
1. Winner
8. Search Marketing
1. Winner
9. Social Media
1. Winner
10. Web Analytics and Optimisation
1. Winner

Source: Econsultancy