How VICE Navigates The Tricky Web Of Paid And Organic, Cross-Platform Content
AdExchanger |
VICE is prioritizing off-platform distribution to reach new, loyal consumers who want more than a casual fling with its content. But although VICE has a gut read on who its audience is, it’s less clear what content mix resonates best across YouTube, Snapchat Discover and other platforms. “We have to recognize that Facebook is required… Continue reading »
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